diff --git a/build b/build
index 6e1a193..555e790 100755
--- a/build
+++ b/build
@@ -577,7 +577,7 @@ Which components to build. Default: qemu-buildroot
                     ['python3', '-m', 'pip', 'install', '--user', LF] +
                     self.sh.add_newlines(sorted(python3_pkgs))
                 )
-            self.sh.run_cmd(['python3', '-m', 'pip', 'install', '-r', 'requirements.txt', LF])
+            self.sh.run_cmd(['python3', '-m', 'pip', 'install', '-r', 'requirements.txt', '--user', LF])
             if ruby_pkgs:
                 # The right thing to do would be to use RVM and avoid sudo,
                 # but we felt it was too much boilerplate for now.